Social Enterprise

Acala: The Beauty Business With A Big Ambition

6 months ago


Acala: The Beauty Business With A Big Ambition

Of all the environmental problems we need to tackle, plastic pollution and waste have easily gained the most public traction over the past few months.

As such, there’s been an explosion of zero waste/plastic free companies entering various markets.

The latest one to cross my path, and the one this post will talk about, is Acala.

Related: 4 ethical businesses to have on your radar.


Describing themselves as more of a ‘wellness’ company, Acala offer a range of health and beauty products. They’re all natural, organic, and vegan and all come in ‘responsible’ packaging. That means plastic free, recyclable, and minimal.

Straight off the bat, Acala are certainly worthy of some praise.

Firstly, for a new company, there website and online presence is fantastic. Their values are clear and the photos of all their products look great. Considering their positive impact, it’s nice to see them ‘hit the ground running’, so to speak.

Secondly, it’s very clear that Acala care about more than just making money. They’re not just jumping on the ‘sustainability bandwagon’, they’re genuinely adding value to people’s lives. As well as their products, they have loads of great articles, giving people tips for ethical living. On top of that, they also organise some great events, in the hope of creating a true community of people that can support each other.

Related: Plastic free packaging, possibility or pipe dream?

Acala | Jason Wicks

One of many?

I know it’s early days, but from what I’ve seen, Acala are one of the most promising companies in this marketplace.

The problem is, it’s a pretty busy marketplace.

As I referenced at the start of this post, the popularisation of the waste and plastic crisis has led to a somewhat endless number of entrepreneurs launching eco brands and shops.

On one hand you could say this is great news, but from a broader perspective, it could be cause for concern.

Ultimately, the end goal of all this is surely a more sustainable world.

The question is, will loads of small companies be better at achieving that than changes from larger corporations? Are these companies actually going to create genuine change?

That’s my worry.

Don’t get me wrong, Acala are doing brilliant work for their individual customers, but are they capable of creating the systemic level of change that is undoubtedly needed?

Future plans

After learning more about them, I’d be tempted to say yes.

While for now, they just exist as an online store, they have some pretty big ambitions.

The most notable of which is a subscription and refilling service. Similar to how a milk man works, customers could subscribe and have empty tubs/pots collected and refilled, with minimal effort and fuss.

For me, this is something that’s far more exciting.

It’s clear that for sustainability to be truly mainstream, it needs to stop being synonymous with sacrifice and compromise. The more we impose restrictions on how people live, the less progress we’ll make.

Therefore, what we really need are innovative solutions that make people’s lives better, whilst also being sustainable. A collection and refill service might do just that.

Acala | Jason Wicks


Whether or not Acala have the potential to create seismic change in society remains to be seen. However, what I think is clear, is their ambition.

In a pretty crowded marketplace, I think they’re certainly a company to watch. While they may not single handedly solve the world’s problems, they may soon prove that innovative business models work. From there, we may see similar concepts being scaled up to national levels, and perhaps even adopted by larger organisations with the resources to affect change more rapidly.

Learn more

Fancy learning more about Acala? Check out their website here.

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Hi! I’m an author and blogger within the fields of social impact and responsible business. I believe that businesses can be a force for good in the world, and this website contains my thoughts on how that can work.

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